This is from CJs link... Dont know how many read it... But DAMN is that a sleazy way to go.... And DAMN am I jealous I didn't think of it first....
"I've known expensive telephone services that provided an exclusive Lock of the Year, or Play of the Decade, or whatever. What the handicapper was doing was giving half his clients one team, half of them the other. Next week he'd concentrate on the winning half and do the same thing. When he had a group that had had, say, three straight winners, he'd up the ante. When he was out of winning clients he'd move on to a new group of suckers."