they are listed on the UK min-stock market AIM - they probably have lots of cash - just no customers!
they had one chance to grab some custom after the party split with some really good bonus/RB offers and they blew it..
While not alot of tables are usually going at the 5-10 short handed limit tables (4-7 on average) they are usually chock full of some pretty weak competition. I haven't played there in nearly a month because I have been knocking out bonuses from different places but while there I was running at 4.6 BB/100 during 5K hands by picking my spots at some soft tables. I don't think you have any worry about them going under anytime soon because they are still making some damn good money even with just 3-6K players there at any one time.